How AI Predictions Influence Recommendations That starts with giving you more insight into, and control over, the content you see. Generally speaking, we believe that as these technologies are developed, companies should be more open about how their systems work and collaborate openly across industry, government and civil society to help ensure they are developed responsibly. We believe that the best way to respond to those concerns is with openness. With rapid advances taking place with powerful technologies like generative AI, it’s understandable that people are both excited by the possibilities and concerned about the risks. This is part of a wider ethos of openness, transparency and accountability. And we’re giving more detailed information for experts so they can better understand and analyze our systems. We’re also making it clearer how you can better control what you see on our apps, as well as testing new controls and making others more accessible. These systems make it more likely that the posts you see are relevant and interesting to you. Today, we’re building on that commitment by being more transparent around several of the AI systems that incorporate your feedback to rank content across Facebook and Instagram.
In that piece, I wrote that we needed to be more frank about how this relationship works and to give you more control over what you see. I wrote previously about the relationship between you and the algorithms Meta uses to shape what you see on Facebook and Instagram, and to challenge the myth that algorithms leave people powerless over the content they see. To make everyone’s experience on our apps unique and personalized to them, we use AI systems to decide what content appears, informed by the choices they make. Billions of people use Facebook and Instagram every day to share the ups and downs of life, to connect with people who share their interests, and to discover content they enjoy.
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